Public Programmes
A public programme comprises any public event from guided tours to art workshops to lectures to courses. They can be integral to the visit and interpretation of the site, for example at Hampton Court Palace costumed actors inform the public about the Court of Henry VIII. The events considered here are added extras to interpretation.
Events are a good way of generating repeat visits, i.e. people who have already come once and are interested enough to come back to find out more or discover something different.
A public programme can attract new audiences if it is advertised sufficiently. Publicity for your events is very important.
A programme of events that are tailored to a particular adult audience or around a particular festival can also generate new audiences, such as events around portraiture and sexuality for LGBT History Month.