• Every audience matters to museums and galleries.
  • No single audience is the same.
  • All audiences have different needs and need different approaches.
  • If you have limited resources, use the strengths of your collection and local area as a starting point. For example, if your institution has a collection of early twentieth-century portraits of people from a local industry, this could be used as part of a family history project.
  • Three groups have been identified as taking less part in museums and the arts than others – people with disabilities, Black Minority Ethnic (BME) communities and people from lower socio-economic groups. Government funding bodies have prioritised engaging with these groups.
  • The main audiences are: Schools / Colleges; Adult Learners; Community Audiences; Families; People with disabilities.


Now, read more about the different Audiences for learning programmes in museums and galleries.